Every product here was built by one person using AI tools. No engineering team. No funding. Just taste, strategy, and an obsessive curiosity about culture.
The tools changed. The rules didn't. When everyone has access to the same technology, the only thing left that matters is what you choose to build—and the taste to know why it matters.
We believe in taste over data, conviction over consensus. Every project begins with a cultural observation—something hiding in plain sight that nobody is paying attention to. A scoring system for brand relevance. A culture intelligence feed. A visual experiment that asks what if modern brands existed fifty years ago?
Cultural Capital Labs is one person with AI tools, shipping real products at the speed that used to require a team of twenty. This is the proof of concept for a new creative model: range + taste + technology. No investors. No team. No excuses. Just work that speaks for itself.
Daily AI-powered culture intelligence. Consumes 50+ RSS feeds, synthesises signals with Claude AI, and generates audio briefings with a cloned voice. Fully automated. Published every morning.
What if modern brands existed in the 1970s? AI-generated images reimagining 96 contemporary brands as vintage retail stores. Print store, brand scoring, and a growing community.
1,200+ brands scored on cultural relevance across five dimensions: Attention, Conversation, Creation, Desire, and Zeitgeist. Automated weekly scoring with stock market data enrichment.
Culture signal aggregator. 100+ sources scored daily across fashion, brands, design, music, art, and tech.
Daily AI culture intelligence. Automated briefings with AI-generated audio. Before it's obvious.
1,200+ brands scored on cultural relevance. Five dimensions. Weekly automated updates.
Brand tension index. 74 brands scored on cultural relevance vs business performance.
Culture tracking dashboard. Music, design, food, fashion, tech. Signals and shifts in real time.
Brand taste scoring system. 5 dimensions, 20 pre-scored brands, interactive scorer.
84 best Japanese restaurants in London. Curated, reviewed, mapped.
Best pubs in London. Roast ratings, crawl routes, and neighbourhood picks.
160+ verified activities for families in London. Weekend sorted.
The fastest way off the tube. 259 stations, all 11 lines. Platform positioning for every exit.
What if modern brands existed in the 1970s? 96 AI-generated vintage retail store images.
Visual book library. 99 books photographed, catalogued, and curated by vibe.
Wearable tech news aggregator. 24 sources. Automated daily pipeline.
Top Trumps-style card game. 30 Nottingham Forest players. Card flip animations.
The ultimate Nottingham Forest history quiz. Test your knowledge.
Japanese learning app. 4 levels, 5 study modes, spaced repetition system.
Social signal aggregator. Your network is the algorithm. Surfaces what your people are sharing.
Personal taste engine. Save links and your taste profile emerges. Every link is a signal.
The studio is alive. These products update automatically.
Every project in this portfolio was built with Claude Code and deployed through automated pipelines. No traditional development team. No agency. One person with taste and the right tools.
$ idea → claude code → build → git push → github actions → netlify deploy → live
15 years as a Strategy Director in advertising—shaping brands, leading teams, and pitching clients across every category imaginable. Independent and creative agencies. The good shops.
Now building at the intersection of culture, taste, and technology. Every product in this portfolio was built with AI tools and zero traditional coding experience. The thesis is simple: when the barriers to making disappear, the only thing left is judgement. What to build, who it's for, and why it matters.
That's strategy. That's taste. That's the work.